Stay true to yourself —
While it is obvious that you started blogging due to a passion for books, but the key is to standing out, elaborate on the subject and answer the question why.
Quality over quantity —
It is so easy when you first start out to “over-post” and while memes are great and an excellent way to get noticed a blog full of memes can feel redundant, I personally exit out if I see a week’s worth of memes on a site. The reason you are out there is to express your fondness for the written word.
Even though memes are a great way to build followers I think the most effective way is to comment on other’s blogs; and not just this “great review” crap, that’s too generic. A thoughtful comment expressing that you care and have read the full post is excellent.
Scheduling is my best friend, which I only made an aquantence with last year. I usually write a grouping of posts over the weekend to be scheduled to go up throughout the week. Of course there are times where I have a spur-of-the-moment post but this concept aliveates any pressure to regularly posting and opens up more time for reading and that great big ball in the sky. (My mother is always reminding me to get my vitamin D.)
Be honest —
Screw Thumper’s mom and her “If you can’t say anything nice don’t say anything at all.” I have always firmly believed that honesty is the best policy. If you hated a novel don’t be afraid to share it steering your readers away from an awful DNF. I will say one thing though, be some what nice about it there is no reason to completely bash an author’s work, it was a project they worked hard on and should at least be commended for having a published work.
Don’t sweat the small stuff —
You will not acquire 1,000 followers over-night. Blogging takes a lot of time and effort i.e. sweat and blood to create that status. The key is to be realistic and not put too much pressure on the amount of hits you get compared to another book blog.
Preview is you friend —
Not only do I spell-check several times over but I also preview a future post. It is amazing how many mistakes I catch in that window and is also helpful to look at how your readers will see it too.
Word verification is not your friend —
It is annoying. End of story. Captcha can discourage commenters seeing it as an inconvenience, another step to prove you’re human. Although, I will admit that I screen all my comments due to recent spam.
Be selective —
When I first started blogging I followed the “follow me and I’ll follow you back”. While this is again a good way to build readers I soon realized that I can’t follow every book blog out there. So my suggestion, at the risk of sounding like a snob, is to follow blogs you are seriously interested in what they have to say.
First Impression —
First impressions are everything. Most people form an opinion within the first five minutes (and I’m being generous here) therefore it is important that your blog be soothing to the eye and state what you want to get across. This could be through a neat sidebar, easily readable text or even an “About Me” page
Last, and most importantly —
Have fun! That’s why you started a blog in the first place.